04 ABOUT
Built from inside creative production.
~/neatworld $ neat whoami
COMPANYNeatworld
TYPECreative Systems Company
BASEDPhiladelphia, PA
FOUNDERShawn Gorman
DISCIPLINESCreative Operations · Workflow Automation · AI Systems · Internal Tools
WORKING_MODELAssess · Design · Build · Implement
CURRENT_FOCUSCreative and marketing organizations with repetitive production, disconnected systems, and workflows that no longer scale
STATUSAvailable for select partner engagements
Neatworld was founded by designer Shawn Gorman after spending much of his career working inside creative production environments.
The same problems kept appearing.
Great people doing repetitive work.
Production processes held together by habit.
Tools that didn't communicate.
Information trapped in people's heads.
Hundreds of small manual tasks nobody had time to fix.
For years, solving those problems often required dedicated engineering resources.
That barrier has changed.
Modern automation, AI, APIs, and software development tools make it possible to build highly focused systems around problems that previously just had to be tolerated.
That's where Neatworld operates. At the intersection of:
creative thinking
operational systems
technology
The goal isn't to replace creative teams.
It's to remove the work that gets in their way.
// HOW WE THINK
Systems beat effort.
Working harder cannot permanently compensate for a broken process.
Technology is a means, not the product.
Use the simplest thing that solves the problem.
AI isn't automatically the answer.
Sometimes the correct solution is a script, a template, a database, documentation, or changing the workflow.
Build for the people doing the work.
A technically impressive system nobody uses is a failed system.
Leave something behind.
Every engagement should result in documented systems the organization understands and owns.